Quality is defined as providing products and services that meet the negotiated needs of internal and external customers. Doing the right things right the first time, every time. From this definition the following come through easily as cardinal objectives of total quality management.
1) To make workers understand the importance of everyone in the supplier-customer chain. The contribution of each person affects the quality of the final product. Everyone is both a supplier and a customer: customer to those who supply his requirements to be able to perform his duties and supplier to those who use the result of his work.
2) Accountability. By breaking jobs down and assigning specific and well-defined responsibilities to each person who has been given commensurate authority to act, each person has responsibility for the quality of his output.
3) To make workers appreciate the need for cooperation and team-work. It is like a game of football, every department, every individual is important and there must be effective cooperation among all for the organization to be able to score good and quality goals in the market place (i.e. meet the negotiated needs of consumers).
4) Measurability. In order to produce quality final product, output must be measurable at every level for effective monitoring and evaluation for the purpose of timely intervention and corrective action whenever output is suspected to fall sort of quality.
5) To ensure commitment to continuous improvement. Nothing is static, what is new today will soon become outdated and what is quality today will become substandard. Consumer needs and requirements are ever changing hence organizations must strive for continuous improvements and be proactive to technological and other changes in the environment to avoid decay
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